Promoting ROI of New Technologies

I founded my first Internet “dot com” company in December 1995, a year where only 21% of Americans were online.

At the time, many businesses hated the idea of having yet another advertising medium to cost them money.

However, I changed that attitude by developing a new product that obtained new customers for auto dealers, and at a lower cost. Auto dealers were also not technologically savvy, so my plan included a way to integrate the technology with minimal on-boarding hassles.